This item is the protective backing from a Universal Pictures publicity photograph, printed with the studio's Universal City, California return address and the familiar 'Photo — Do Not Bend' handling notice. Major Hollywood studios like Universal routinely mass-produced and mailed glamour and pin-up style publicity stills of their contract talent to fan magazines, newspapers, and the public throughout the 1930s and 1940s, including during the World War II years when such images also served a morale-boosting purpose for servicemen overseas. This backing material offers valuable insight into the studio publicity machinery that helped create and circulate the era's glamour photography. Project: 218721