This photograph records a moment from the VFW's annual 'Buddy Poppy' campaign, in which volunteers - often children dressed in ceremonial garrison caps and sashes - distributed hand-made poppies in exchange for donations benefiting disabled and needy American veterans. Programs like this, dating back to the 1920s, relied heavily on community and civic partnerships, including support from local National Guard units, to raise funds and public awareness for veterans' welfare throughout the mid-20th century. Project: 218663